What is Content Marketing?
Content Marketing is photos, videos, and copy that have a purpose and are relevant to your visitor. Remember when you are creating your website that it’s not for you, it’s for your audience. It’s for the person searching on Google trying to get relevant information about your particular field. That is your audience. Cater to that audience.
Video
Content Marketing is profound because it has such an effect on your audience. A video for instance is an amazing way for a visitor to have an emotional connection with your brand before even meeting you. Professional photos can help bring a feeling of trust and great copy can provide information that your audience is looking for. I can’t stress starting with videos enough. VIDEO WORKS! It is the future. It’s no longer just copy on your websites that will help you rank in Google, but it is people watching videos on your site, getting informative information that is relevant to what they are searching for that will help you rank better. You need to cater to this in your digital marketing efforts. Remember, it’s better to give than to receive. Take the time, and give out information on your site. Let it be a hub for individuals who are in your industry or interested in your industry to gather and get up to date articles, how-tos, and tutorials. Which leads us to our next piece of Content Marketing- copy.
Copy
Copy we all know is one of the ways Google ranks you and it’s the easiest way to help optimize your SEO (search engine optimization). There are many tried and true methods to rank but blogging can be a great way to add more content and copy to your site and it is so great for people who are trying to give back to the customer base and visitors. In my opinion, this is what I think is the future of SEO. Last but not least is photos.
Photos
Having killer photos on your site will not only build trust but will also give the customers a brand experience. It is much more than just copy, content, branding, or marketing. It goes deeper than that. It is human. It is the emotional connection people have with your brand. It’s how your brand makes them feel. So in regards to photos, you want them to reflect the way you desire somebody who comes in contact with your brand to feel. Content is King! You’ve heard that before. But it should be rephrased to “HAVING GREAT CONTENT IS KING.” What good is content that is uninformative, doesn’t communicate what you do, and isn’t relevant to your audience?
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